To optimize the SEO of its website, both internal optimization (on page SEO ) and external optimization, outside the site (off page SEO). This infographic presents 10 tips to best optimize the On-Site part of the SEO of a site. SEO services follow these golden rules to optimize the sites.
1- THE OPTIMIZATION OF THE TITLE TAG
To optimize your Title tag, you must place the targeted keyword as far left as possible. If the Title tag allows SEOs to currently add between 60 and 70 characters, the keyword placed at the beginning of the Title of the page has more weight than the keyword placed last, so it is important to think about the optimization of its Title tag before publishing a page or article.
2- OPTIMIZE URLS FOR SEO WITH REWRITING AND INSERTION OF KEYWORDS
The shorter the URLs and the main targeted keywords, the more likely they are to boost the SEO of a website. It is therefore recommended to avoid long URLs with many unnecessary words or parameters.
3- OPTIMIZE THE TITLE FOR THE LONG TAIL
Depending on the targeted queries, adding additional keywords in a title allows you to optimize a page for the long tail . Whether it’s a product page or an article, this rule applies in many cases. Thus, adding keywords such as “best”, “opinion”, “guide”, “buy”, “cheap”, “2016” … depending on content and queries can have a significant interest in the positioning of the page on long tail queries.
4- OPTIMIZE THE H1 OF THE PAGE
A basic rule in SEO On Page is that the title of the page is added between HTML H1 tags. If it is advisable to have its title in H1, it is also necessary to avoid having the same H1 on many different pages, which could then penalize your site rather than favor it. Likewise, having multiple H1s in the same page is not recommended, even if this practice is still used by some SEOs.
5- ADD IMAGES, VIDEOS, GIFS TO ILLUSTRATE HIS REMARKS
When we know that 90% of the information transmitted to the brain is visual , adding images, videos or even Gifs clearly has an interest in the user experience and therefore indirectly on SEO. Adding media usually helps to limit the bounce rate and increase the time spent on the page.
6- DO NOT NEGLECT THE IMPACT OF H2
While it is more than recommended to add a different H1 on each page, putting its main subtitles in H2 is also an important optimization for structuring content. If you can tag your subtitles to H6, only H1 and H2 have a real interest in SEO On Site . Again, it will be necessary to avoid as much as possible to find the same H2 on many different pages.
7- SET KEYWORDS STRATEGICALLY
If the keyword stuffing now penalizes websites more than anything else , adding its mainly targeted keywords in the first 100 words of the page , above the preferred waterline, is always of interest. Google indeed tends to give more importance to the content actually visible to the user that content hidden at the bottom of the page.
8- MOBILE COMPATIBILITY: OPT FOR RESPONSIVE DESIGN
It’s a secret, Google wrote black on white on its help pages, in terms of mobile compatibility, he prefers responsive websites . While Google does not officially give a boost to one type of mobile version more than another, it gives a boost in the mobile results to sites that have a mobile version VS non-optimized sites. The latest mobile friendly update of 2016 has also amplified the first update of April 2015.
9- INSERT EXTERNAL LINKS WHEN NECESSARY
We just recently mentioned the actual SEO impacts of external authority links on the perceived quality of pages by Google. If Google explains that the only addition of external links does not give a boost, the addition of authoritative external links of authority can help Google to better understand the content and especially to determine its relevance to the targeted query. So do not be afraid to make external links in its contents, whether in dofollow or nofollow.
10- OPTIMIZE THE INTERNAL MESH
Creating content is good, well mesh internally so that it is more likely to go back on Google is better. It is therefore strongly recommended to add internal links to pages related to the article or published content . Regarding the volume of links to add, there is really no rule and it all depends on the number of words of the content. Adding between 5 and 10 internal links will usually be no problem for content between 300 and 700 words. Of course, varying the anchors used for these links is strongly advised.
If you can’t do these yourselves, you can buy SEO services in Islamabad.